Business Marketing Face to Face: The Theory and Practice of B2B

Business Marketing Face to Face: The Theory and Practice of B2B
ISBN-10
1906884544
ISBN-13
9781906884543
Category
Business & Economics
Pages
342
Language
English
Published
2011-10-01
Publisher
Goodfellow Pub Limited
Authors
Chris Fill, Scot McKee

Description

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

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