Social Media in the Legal Sector: Special Report
- ISBN-10
- 1907698728
- ISBN-13
- 9781907698729
- Category
- Internet in legal services
- Pages
- 96
- Language
- English
- Published
- 2013-11
- Author
- Nathan Smith
Description
The use of social media has expanded rapidly and changed the way people communicate, engage and collaborate. Law firms and individual lawyers are rapidly catching up with a proliferation of law blogs, or 'blawgs', and networking sites, particularly LinkedIn. The potential of these media for law firms, particularly in reputation management and marketing, is immense. The key benefits of this special report are: solicitor friendly guidelines on making the best use of social media across business functions including marketing, communications, PR, recruitment and HR; analysis based on extensive interviews with solicitors and marketing staff at prominent law firms; a guide to best practice in key social media platforms such as Facebook, Twitter and LinkedIn; and practical instructions on writing a successful and productive blog.
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