Innovation and Strategy of Online Games

Innovation and Strategy of Online Games
ISBN-10
1908978503
ISBN-13
9781908978509
Category
Games & Activities
Pages
240
Language
English
Published
2009-02-18
Publisher
World Scientific
Author
Jong H Wi

Description

This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business. This book also contains authentic and accumulated research conducted over five years in the international domain of the online game industry. This research unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses. Contents:Innovations in the Game Industry: Online Games Versus Offline GamesBusiness Models and Corporate StrategyVirtual Societies and Economies of Online GamesThe Formation Process of the Korean Online Game IndustryFactors Promoting Growth of the Online Game IndustryGlobal Development and Marketing Strategies of Korean Online GamesInternational Comparison of Online Game Users Readership: Advanced undergraduates and graduate students in technology management; experts and researchers engaged in game and online game industry. Keywords:Innovation;Online Game Industry;Formation Process of New Industry;Contents Strategy;National Industrial Policy;Cyber Economy;Cyber Culture;Online Business;Console Game;PC GameKey Features:Explains how to nurture the Internet business and online contents industry, and how to gain competitiveness in the online contents businessDescribes how the online game will evolve in the futureDiscusses how to form and manage the global user community, and the differences among diverse business strategies of online game developers

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