Marketing and Designing the Tourist Experience
- ISBN-10
- 1908999470
- ISBN-13
- 9781908999474
- Category
- Business & Economics
- Pages
- 230
- Language
- English
- Published
- 2013-03-31
- Publisher
- Goodfellow Publishers Ltd
- Authors
- Isabelle Frochot, Wided Batat
Description
The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.
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