Risky Business: Unlocking Unconscious Biases in Decisions
- ISBN-10
- 1909818798
- ISBN-13
- 9781909818798
- Series
- Risky Business
- Category
- Decision making
- Language
- English
- Published
- 2016
- Publisher
- Libri Publishing Limited
- Authors
- Mark Withers, Anna Withers
Description
Making decisions can be tough, but how do you know it's the right one and how can you be sure that unconscious biases aren't distorting your thinking? In Risky Business, Anna Withers and Mark Withers draw on decades of research in the fields of psychology, behavioral economics and neuroscience to explain why are so-called rational brains are frequently fooled by over 100 powerful unconscious biases. At the same time they provide a straightforward framework everyone can use, where these biases are embodied into eight memorable characters that help us to avoid these pitfalls and make better decisions.
Get the book
Other editions
-
- 2016-09-01
- 219 pages
- Ebook
- Libri Publishing Limited
-
- 2023-01-31
- 280 pages
- Paperback
- Yale University Press
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