Marketing Communications: An advertising, promotion and branding perspective
- ISBN-10
- 1910158968
- ISBN-13
- 9781910158968
- Series
- Marketing Communications
- Category
- Business & Economics
- Pages
- 238
- Language
- English
- Published
- 2017-09-30
- Publisher
- Goodfellow Publishers Ltd
- Authors
- Geraldine Bell, Babek Taheri
Description
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
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Other editions
-
- 2024-03-03
- 761 pages
- Ebook
- Kogan Page Publishers
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