Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context
- ISBN-10
- 1911396994
- ISBN-13
- 9781911396994
- Category
- Business & Economics
- Pages
- 281
- Language
- English
- Published
- 2019-07-31
- Publisher
- Goodfellow Publishers Ltd
- Authors
- Alan Fyall, Metin Kozak, Antonia Correia
Description
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.
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