The Ethical Business Book: 50 Ways You Can Help Protect People, the Planet and Profits
- ISBN-10
- 1912555581
- ISBN-13
- 9781912555581
- Category
- Business ethics
- Pages
- 184
- Language
- English
- Published
- 2020-02-11
- Publisher
- Concise Advice
- Author
- Sarah Duncan
Description
The array of literature on ethical behaviour tends to focus on what's happening at the extremes - either owner managers of start-ups on a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO. This book is directed at the middle ground - individuals who want their companies to adopt more ethical and sustainable practices. Each of the 50 thoughts provide direction to help society and the planet whilst preserving the bottom line. A more thoughtful business practice is also highly commercial. An ethical journey should become central to the company's communications strategy - helping to set you apart from your competition. Ethical practices must be supported from the top down and be a true part of a company's culture, and this book will provide you with the tools to adopt a more ethical approach to the business.
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Other editions
-
- 2021-04-29
- 184 pages
- Ebook
- LID Publishing
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