The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies
ISBN-10
191255576X
ISBN-13
9781912555765
Category
Marketing
Language
English
Published
2020-11-10
Publisher
Concise Advice
Author
Dan White

Description

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their business's effectiveness. It is a straightforward guide that avoids unnecessary and time-consuming marketing practices. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

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