In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their business's effectiveness. It is a straightforward guide that avoids unnecessary and time-consuming marketing practices. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful.
Strong ties with others are Firm invest in relationship specific assets to exchange fine-grained Managers knowledge ... Each party is safeguarded by efficient and effective informal and selfenforcing governance mechanisms that lower ...
They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits. This book is a practical, one-stop resource for achieving B2B marketing success.
In this book-marketing guide, you will learn: - Mike's proven BOOK-SELLING FORMULA, - 16 MARKETING TOOLS that he used and their results, - EFFECTIVENESS RATING, COST, and TIME required for each tactic, plus - 12 COMMON ROOKIE MISTAKES to ...
You have the technology and this book will give you the knowledge and practical skills to use it. Smartphone Smart Marketing is the follow-up book to the successful title Smartphone Media Production.
Smart Marketing: 52 Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business
In this book, Biederman explains his five marketing steps to enjoyably build and expand your financial advisory practice.
A fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople, and business owners 52 tricks -- one a week for an entire year! -- to creatively and successfully solve problems, get customer ...
'This power-packed book is full of great ideas you can use immediately to boost sales, cut costs and increase profits. A real gem!
A manager's guide to hiring the right employees introduces the practical and effective A Method for Hiring, which draws on the expertise of hundreds of high-level executives to present a...