Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.
You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
The World Wide Web: What Marketing Managers Might Want to Know about Conversion and Efficiency
Surfers Get Hooked: Conversion Efficiency on the World Wide Web
This book is a no nonsense guide for those who want to cut through the hype and use the web to grow their business.
Fifty SEO Ideas helps you understand SEO one idea at a time. That said, Fifty SEO Ideas is not a step-by-step guide to SEO! It is an ideabook: a book of ideas, in no particular order.
Includes Marketing resources (information websites to keep you up-to-date as a marketer), SEO (tools, tricks and tactics to help rank your website at the top of search engines), Social media marketing, and Google Ads.
Principles of Internet Marketing: New Tools and Methods for Web Developers, International Edition helps readers understand the "why" behind the "how" of Web site development.
Márketing de guerrilla con tecnología: cómo liberar todo el potencial de su empresa
Новые правила маркетинга и PR: как использовать социальные сети, блоги, подкасты и вирусный маркетинг для непосредственного контакта с покупателем
Gerçek zamanlı pazarlama ve halkla ilişkiler: pazarınızla kenetlenmeyi, müşterilerinizle bağ kurmayı ve işinizi hemen büyütecek ürünler yaratmayı anında nasıl başarırsınız?