Business-to-business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing
- ISBN-10
- 1931644691
- ISBN-13
- 9781931644693
- Category
- Industrial marketing
- Pages
- 346
- Language
- English
- Published
- 2009
- Publisher
- Maximum Press
- Author
- Susan K. Jones
Description
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.
Get the book
Other editions
-
- 1999
- - pages
- Paperback
- Maximum Press (FL)
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