Brand Like Amazon: Even a Lemonade Stand Can Do It
- ISBN-10
- 1932226052
- ISBN-13
- 9781932226058
- Language
- English
- Published
- 2017-04-17
- Authors
- Bryan Eisenberg, Jeffrey Eisenberg, Roy H. Williams
Description
"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.
