Media Training A-Z: A Complete Guide to Controlling Your Image, Message & Sound Bites

Description

Media Training A-Z, is a practical, how-to book for executives who want to learn how to control their image and message when dealing with the news media. The book begins with a quick overview on all the do's and don'ts on what to wear and how to look good on TV. Many of these tips have appeared elsewhere, but most executives will find this book easy to follow and extremely helpful. (Example: if you sit back in your chair in a relaxed manner, you will look short and fat to the TV audience, according to Walker) This book also gives simple, step-by-step formulas and systems for three distinctive areas. 1. Preparing media messages. 2. Answering questions, 3. Speaking in quotable "sound bites." \\

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