Strategic Negotiation: Advanced Negotiating Skills from Great Moments in History

Strategic Negotiation: Advanced Negotiating Skills from Great Moments in History
ISBN-10
1932908005
ISBN-13
9781932908008
Series
Strategic Negotiation
Category
Language Arts & Disciplines / Communication Studies
Pages
285
Language
English
Published
2005
Publisher
Brave Publishing
Author
Patrick Henry Hansen

Description

What does it take to be a successful negotiator?What can we learn from history's most powerful negotiators?Patrick Henry Hansen's Strategic Negotiation draws on some of history's most compelling personalities-feared gunfighter Harry Longabaugh (the Sundance Kid), WWII German Fieldmarshal Erwin Rommel, English privateer Sir Francis Drake, British Prime Minister Winston Churchill, and more. Beginning each chapter with a captivating historical event, Strategic Negotiation both informs and entertains. Using examples from the past to teach modern principles of negotiation, Mr. Hansen provides instruction of timeless value. "This book is loaded with proven, practical, powerful techniques and strategies that you can use to negotiate the best deal every time, and to out-negotiate even the toughest customer." -Brian Tracy, Author of The Psychology of Achievement "Patrick reminds us that those who ignore history are condemned to repeat it. His use of classic scenarios informs present day practitioners. He communicates solid negotiation principles, helping the reader to understand the past in an unforgettable manner." -William D. Danko, Ph.D., Co-author of The Millionaire Next Door Chair of the marketing faculty at the State University of NY at Albany Patrick Henry Hansen is one of America's top business speakers, a best-selling author, former radio talk show host, and foremost authority on sales methodology, presentation strategies, and sales-side negotiation. His firm, Patrick Henry & Associates, provides corporate trainings and conducts sales and marketing retreats for managers, directors, and executives.

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