Value Forward Selling: How to Sell to Management
- ISBN-10
- 193359831X
- ISBN-13
- 9781933598314
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 2006
- Publisher
- Johnson & Hunter
- Author
- Paul R. DiModica
Description
Dimodica focuses on a premeditated approach in which sales, marketing, and strategy are integrated into one outbound-revenue capture program. This book trains salespeople of all experience levels how to become a peer in the boardroom, instead of a vendor waiting in the hallway.
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