Strategic Marketing Management
- ISBN-10
- 1936572516
- ISBN-13
- 9781936572519
- Series
- Strategic Marketing Management
- Category
- Business & Economics
- Pages
- 296
- Language
- English
- Published
- 2018
- Author
- Alexander Chernev
Description
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a comprehensive framework to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
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