Strategic Marketing Management - Theory and Practice
- ISBN-10
- 1936572583
- ISBN-13
- 9781936572588
- Category
- Business & Economics
- Pages
- 522
- Language
- English
- Published
- 2019
- Author
- Alexander Chernev
Description
Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
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