Content Strategy for Mobile
- ISBN-10
- 1937557081
- ISBN-13
- 9781937557089
- Category
- Application software
- Pages
- 167
- Language
- English
- Published
- 2012-01-01
- Publisher
- Ingram
Description
Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.
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