Case Studies in Sport Marketing
- ISBN-10
- 1940067006
- ISBN-13
- 9781940067001
- Category
- Sports
- Pages
- 205
- Language
- English
- Published
- 2016-09
- Author
- Brenda G. Pitts
Description
This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.
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Other editions
-
- 1998
- 182 pages
- Paperback
- Fitness Information Technology, Incorporated
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