Non-Obvious: How to Think Different, Curate Ideas and Predict the Future

Description

The sad truth about most trend predictions is that they seem to focus on restating the blatantly obvious. Predicting the "rise of wearable technology" in 2015 is a bit like predicting the ground will be wet the day after a rain storm ... it is undoubtedly true - but relatively useless to hear out loud. Five years ago, longtime brand consultant and marketing Professor Rohit Bhargava began producing his annual "Non-Obvious Trend Report" where he curated 15 trends to describe consumer behavior, marketing and where business was headed in the new year. His previous reports predicted the growth of content marketing, real time customer care and more transparency in business. To date, they have been downloaded and shared online more than half a million times. In this 5th Edition of his annual report, he takes readers behind the scenes for the very first time ever to share his techniques for curating trends and the five essential skillsets required in order to be able to predict the future for yourself. Through entertaining stories, deep analysis and a surprisingly simple approach - Rohit proves that even though we imagine trend forecasting is done only by business gurus ... each of us can get better at curating trends for ourselves as long as we know what to look for.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Similar books

• 

  By the Numbers: Using Demographics and Psychographics for Business Growth in the '90s

  By Judith E. Nichols

  The more high tech , the more high touch . ” Naisbitt suggests that the nineties will require us to be more sensitive to marketing methodologies that provide the personal touch . Alex Kroll , CEO at Young & Rubicam , agrees .

• 

  The Future Revisited: A Review of 'Alternative Futures: Scenarios for Business in Australia to the Year 2015

  By Susan Oliver, Australian Business Foundation

  Today we are hunkering down for the bad years ahead, aware that a significant shift has taken place from which there is no return, that we need some new answers to some fundamental questions of global financial governance, that managing ...

• 

  U.S. Market Trends & Forecasts

  By Gale Group, Jason Baldwin, Amanda C. Quick

  ... SIC 0171 : Berry Crops 111334 Berry Farming see SIC 0171 : Berry Crops 111335 Tree Nut Farming see SIC 0173 : Tree Nuts 111336 Fruit & Tree Nut Combination Farming see SIC 0179 : Fruits & Tree Nuts , NEC 111339 Other Noncitrus Fruit ...

• 

  Imagining the Future of the Museum of Modern Art

  By Museum of Modern Art, N.Y.)

  Presented here is a detailed study of this example of institutional decision-making in a context of great practical and aesthetic complexity.The museum was determined that its new facility be an imaginative response to the challenge of its ...

• 

  What Happens After what Comes Next: Surfing a 500 Year Delta

  By Jim Taylor, Watts Wacker, Howard Means

  What Happens After What Comes Next (first published as The 500 Year Delta), an extraordinary book that has become a worldwide best seller, provides tested strategies to help companies and individuals reset their course to accommodate the ...

• 

  Who Owns Tomorrow?: 7 Secrets for the Future of Business

  By Richard Worzel

  ... 222 Kay , Alan , 245 Kellogg's , 68 Keynes , John Maynard , 192 Kidd , Dusty , 175 Kirshenbaum , Richard , 68 knowledge workers , 7 characteristics , 13-15 increasing importance , 11-13 move to well - paying countries , 188-189 Kroc ...

• 

  预见的力量: 当你面对一个不确定的世界

  By Cecily Sommers, 张杲, 陈丽丽

  本书展示了预见性思维对个人, 企业, 国家发展的重要意义, 以及洞见未来趋势, 抢先制定精准战略的方法, 提供了在夹缝中求发展, 将潜在挑战转化为机遇的新思路.

• 

  远见: 用变革理论预测产业未来

  By Clayton M. Christensen, Scott D. Anthony, Erik A. Roth

  本书通过对五个行业——航空业、教育业、半导体业、医疗保健业和电信业的深入研究,提出了一处分析模式和切实可行的工具。

• 

  商业预测: 第 7 版

  By John E. Hanke, 维歇恩, 汉克

  责任者译名:汉克。

• 

  願景地圖: 公司治理九大要徑

  By Jim Taylor, 泰勒, 陳琇玲

  願景地圖: 公司治理九大要徑