Soar: How the Best Airline Brands Delight Customers and Inspire Employees
- ISBN-10
- 1940858143
- ISBN-13
- 9781940858142
- Series
- Soar
- Category
- Airlines
- Language
- English
- Published
- 2016-12-27
- Publisher
- IdeaPress Publishing
- Author
- Shashank Nigam
Description
An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.
Get the book
Other editions
-
- 2022-04-14
- 220 pages
- Ebook
- Bonnier Zaffre Ltd.
Similar books
-
BEAline to the Islands: The Story of Air Services to Offshore Communities of the British Isles by British European Airways,...
By Phil Lo Bao, Iain HutchisonOne of these was Captain Glyn Roberts of West of Scotland Air Services ( WOSAS ) who proposed a seaplane service , while the other party consisted of the officials and representatives of Stornoway itself . Stornoway Town Council could ...
-
Airline Fleet List
By Alan James WrightThis new edition has been fully revised to take account of the dramatic changes that have occurred during the past 10 years.
-
The Republic Airlines Story: An Illustrated History, 1945-1986
By Terry LoveThis book includes photos and illustrations depicting all phases of the history of Republic Airlines and its predecessors from the 1940s until 1986, including extensive coverage of aircraft, facilities, airports served, maintenance, ...
-
Identifying Individual Preferences for International Air Fares: An Application of Functional Measurement Theory
By David A. Hensher, Jordan J. LouviereIdentifying Individual Preferences for International Air Fares: An Application of Functional Measurement Theory
-
Iona: Irelands First Commercial Airline
By Michael TraynorThis attempt was unsuccessful, but on 2 June 1927, the Daily Mail carried a photograph of her along with her passenger, Lady Bailey, following their success at Hamble, near Southampton, when they set an all-time light plane twoseater ...
-
Airline Overbooking: Customer (dis)satisfaction and Communication Challenges
By Laura Zizka, Doreen M. McGunagle, Patti J. ClarkA frequent and potentially annoying occurrence in airline travel is the overbooking or "bumping" of passengers from flights that in turn affects customer satisfaction.
-
The Asia-Pacific Airline Industry: Economic Boom and Political Conflict
By Sumner J. La Croix, David Jonathan WolffRand Journal of Economics 15, no. 4 (Winter): 471-489. Doganis, Rigas. 1991. Flying Off Course: The Economics of International Airlines. 2nd ed. London: Harper Collins Academic. Findlay, Christopher, and Peter Forsyth. 1992.
-
Connellan Airways: Outback Airline
By Peter Francis DonovanConnellan Airways: Outback Airline
-
Character & Characters: The Spirit of Alaska Airlines
By Robert J. SerlingThis is the history of Alaska's last legacy airline, Alaska Airlines.
-
Essential Lessons on Leadership (collection)
This book is about remembering why you work, and why you were chosen to lead. It's about finding the bravery to act on what you know is right, no matter what you're up against. It's about winning - the right way .