I F**king Love That Company: How a New Generation of Brand Builders Is Defining the Post-Amazon World

I F**king Love That Company: How a New Generation of Brand Builders Is Defining the Post-Amazon World
ISBN-10
1941688292
ISBN-13
9781941688298
Category
Business & Economics
Pages
72
Language
English
Published
2014-12
Publisher
Paramount Books
Authors
Randy Komisar, Bayard Winthrop

Description

The digital world has disrupted retail as most people know it. Consumers are empowered by the ability to comparison shop and then make their purchases online. This book outlines the history of this disruption and looks into the future to see how Amazon and other companies will behave in the future. It also discusses how companies can change their behavior to help their customers become more loyal.

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