How Not to Suck At Marketing

Description

If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Similar books

• 

  Your Marketing Sucks: 10th Anniversary Edition

  By Mark Stevens

  In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new ...

• 

  The Ultimate Small Business Marketing Book

  By Dee Blick

  This book is written for you if you want to get to grips with your marketing but you need a helping hand.

• 

  No Bullshit Social Media: The All-business, No-hype Guide to Social Media Marketing

  By Erik Deckers, Jason Falls

  An ad started appearing on his Facebook page for Audible.com, featuring A Dog's Purpose, a book written by W. Bruce Cameron (author of 8 Simple Rules for Dating My Teenage Daughter). Because Erik knows Bruce and is connected to him on ...

• 

  Suck: Worst-case Scenarios in Media, Culture, Advertising, and the Internet

  By Joey Anuff, Ana Marie Cox

  "Suck: Worst Case Scenarios in Media, Culture, Advertising, and the Internet presents thirty-two of the most provocative and seriously funny rants, essays, and parodies culled from the gleefully abusive, longest-running...

• 

  How to Suck at Business Without Really Trying

  By Marah Archer

  If you're already a millionaire, you should pick up this book to validate what you already know to be true.

• 

  Your Company Sucks: It's Time to Declare War on Yourself

  By Mark Stevens

  This insightful book shows that the key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. It also demonstrates how customer satisfaction is a curse in disguise.

• 

  Social Media Sucks!: If you don't know what you're doing

  By Sebastian Rusk

  Foreword By New York Times Best-Selling Author Jay Baer

• 

  Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life

  By Michael Brenner

  The secrets to a happy, meaningful and impactful career. If you're ready to enjoy a more gratifying professional and personal life, this book's stories and proven tips will help get you there - even if Mean People Suck.

• 

  Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

  By Luke Sullivan

  Part how-to and part exposé, Hey Whipple, Squeeze This is the insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.

• 

  Help! My Facebook Ads Suck: Simple Steps to Turn Those Ads Around

  By Michael Cooper

  Both my initial success and the sustainability of my book sales have come from Facebook ads.In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable.