The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851. Introduction to Business covers the scope and sequence of most introductory business courses.
Introduction to Business
We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package.
New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability.
The most comprehensive introductory high school business book on the market!
The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of business concepts, practices, and relationships without unnecessary or disjointed narrative.
The primer can be used with both business students and the growing number of nonbusiness students interested in learning how business works before entering the world of work.
This book addresses how and why businesses operate the way they do.
A Practical Introduction to Business