Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
- ISBN-10
- 1947441159
- ISBN-13
- 9781947441156
- Category
- Business & Economics
- Pages
- 196
- Language
- English
- Published
- 2018-02-25
- Publisher
- Business Expert Press
- Author
- Rajagopal
Description
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
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