A Primer on Consumer Behavior: A Guide for Managers

ISBN-10: 1947441205
ISBN-13: 9781947441200
Category: Consumer behavior
Language: English
Published: 2018
Author: David W. Stewart

Description

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book provides an introduction to consumer and buyer behavior and the many factors that influence consumer behavior, and ultimately, market demand. It is also about how marketers can influence individual customers and market demand. Depending on the particular business, customers may be individuals, households, or organizations. How these individuals and entities make decisions and behave in the market may vary considerably, but an understanding of the factors that influence buyer's decision making and behavior is critical to the marketing and business success of every organization. It has been estimated that 80 percent of all new products fail in the market. The most frequent reason for such failure is a lack of understanding of the needs and behavior of potential customers.

Get the book

Other editions

A Primer on Consumer Behavior: A Guide for Managers
- 2018-07-17
- 140 pages
- Ebook
- Business Expert Press

Similar books

Sherlock the Beagle: Viral Advertising Success Or Public Relations Disaster?
By Karen Robson, Leyland Pitt
The video quickly went viral, achieving millions of downloads. Major news outlets and customers believed the video to be true, only to find out after a few days that while the story was cute, it wasn't true at all.
Consumer Behavior
By James F. Engel, Roger D. Blackwell, David T. Kollat
... Evan E. , 512 Anderson , Lee K. , 452 , 497 Anderson , W. Thomas , Jr. , 518 , Cimball , Richard S. , 370 Cohen ... 301 Baker , Raymond W. , 72 Banks , Seymour , 219 Barber , Bernard , 112 Barnett , H. G. , 304 Barnett , Norman L.
Treasure Hunt: Inside the Mind of the New Global Consumer
By Michael Silverstein, Michael J. Silverstein, John Butman
Inside the Mind of the New Global Consumer Michael Silverstein, Michael J. Silverstein, John Butman. MCDONALD'S FRENCH FRY SPECS Use only # 1 Idaho russet potatoes . Cut to 7/32 " thick . Check for 21 percent minimum solids .
J'achète!: combattre l'épidémie de surconsommation
By John de Graaf, Thomas H. Naylor, David Wann
Si tout le monde vivait comme l'Américain moyen, on aurait besoin de cinq autres planètes... II y a 2,5 fois plus de centres commerciaux aux États-Unis que d'écoles secondaires.
Sold Out: How I Survived a Year of Not Shopping
By Robert Llewellyn
Challenging, thought-provoking and funny, this book proves that it doesn't have to be embarrassing to darn socks in the 21st century.
Consumer Behaviour: Asia-Pacific Edition
By Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey ... In Madame Tussauds in Sydney there are also famous Australian Olympians such as hurdler Sally Pearson and Ian Thorpe. Exposure The process by which the ...
Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition
By Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato
Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition
Consumer Behaviour: Buying, Having, and Being
By Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato
For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities.
Consumer Behavior
By James F. Engel, Roger D. Blackwell, Paul W. Miniard
... 216 n36 Booker , George , 267 n48 Boone , Louis E. , 137 n40 Boote , Alfred S. , 348 n38 ; 742 n24 Bourgeois , Jacques C. , 760 nn 9 , 10 Bourne , Lyle E. , 390 n55 ; 391 n57 Bouvier , Leon F. , 732 n7 Boyer , Peter J. , 208 Boynton ...
Independent Study for the World of Work
By Grady Kimbrell, Ben S. Vineyard
Independent Study for the World of Work