Professional Selling

Professional Selling
ISBN-10
1948426196
ISBN-13
9781948426190
Series
Professional Selling
Category
Business & Economics
Pages
320
Language
English
Published
2020-01-15
Publisher
SAGE Publications
Authors
Gregory Rich, Dawn Deeter-Schmelz, Gary Hunter

Description

Formerly published by Chicago Business Press, now published by Sage Professional Selling covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing. Coauthored by faculty from some of most successful sales programs in higher education, this insightful text also offers unique chapters on digital sales, customer business development strategies, and role-play.

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