E-Commerce 2018: an Introduction
- ISBN-10
- 1976071518
- ISBN-13
- 9781976071515
- Pages
- 780
- Language
- English
- Published
- 2017-09-21
- Author
- Amir Manzoor
Description
The growth of the Internet continues to influence our lives and businesses. Irrespective of their typeand size, all firms and organizations are rethinking their strategies and operations. An increasingnumber of businesses are using e-commerce to gain competitive advantage. However, doing ecommerce is complex and requires understanding a vast array of topics. Rapid advancement oftechnologies has made things possible we never thought of. Simulation of physical touch, augmentdreality, Internet-of-Things (IoT), and semantic web are just some examples. This book providescoverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, social, mobile, and local marketing, virtual wolds, online business environment issues, website usability, e-commercestrategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Comparedwith available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic ecommerce environment.
