From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA

From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA
ISBN-10
1982103957
ISBN-13
9781982103958
Category
Sports & Recreation
Pages
384
Language
English
Published
2020-12-01
Publisher
Atria Books
Author
Pete Croatto

Description

Perfect for fans of Moneyball and The Book of Basketball, this vivid, thoroughly entertaining, and well-researched book explores the NBA’s surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Featuring writing that leaps off the page with energy and wit, journalist and basketball fan Pete Croatto takes us behind the scenes to the meetings that lead to the monumental American Basketball Association–National Basketball Association merger in 1976, revolutionizing the NBA’s image. He pays homage to legendary talents including Julius “Dr. J” Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS’s personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status. Essential reading whether you’re a casual or longtime fan, From Hang Time to Prime Time is an enthralling and entertaining celebration of basketball history.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Hang Time: Days And Dreams With Michael Jordan
    Hang Time: Days And Dreams With Michael Jordan
    By Bob Greene

    Bob Greene shows us a side of Michael Jordan that doesn't make the sports page...the inside. Journalist and bestselling author Bob Greene stepped into Michael Jordan's world just as Jordan was reaching the apex of his talent and his fame.

  • Hang Time: My Life in Basketball
    Hang Time: My Life in Basketball
    By Elgin Baylor, Alan Eisenstock

    Sam Lacy, the sports editor of The Baltimore Afro-American, arranges for a showdown, a matchup between a team of D.C.-area white high school all-stars and my club team, the Stonewalls. It will mark the first time a black team and a ...

  • Bubbleball: Inside the NBA's Fight to Save a Season
    Bubbleball: Inside the NBA's Fight to Save a Season
    By Ben Golliver

    Taylor, a twenty-six-year-old emergency medical technician, was asleep when officers burst in, causing her boyfriend to fire his gun at what he thought was a home invasion. Clippers forward Paul George redirected every question during a ...

  • The Path of Daggers: Book Eight of 'The Wheel of Time'
    The Path of Daggers: Book Eight of 'The Wheel of Time'
    By Robert Jordan

    The Wheel of Time® New Spring: The Novel #1 The Eye of the World #2 The Great Hunt #3 The Dragon Reborn #4 The Shadow Rising #5 The Fires of Heaven #6 Lord of Chaos #7 A Crown of Swords #8 The Path of Daggers #9 Winter's Heart #10 ...

  • The Cap: How Larry Fleisher and David Stern Built the Modern NBA
    The Cap: How Larry Fleisher and David Stern Built the Modern NBA
    By Joshua Mendelsohn

    In response, Garvey said, “I'm glad I wasn't at Pearl Harbor with him.” The only problem was that Staubach had gone the Naval Academy and served years in the navy. For Garvey to make a Pearl Harbor joke was in very poor taste.

  • A Memory of Light: Book Fourteen of The Wheel of Time
    A Memory of Light: Book Fourteen of The Wheel of Time
    By Robert Jordan, Brandon Sanderson

    The Wheel of Time® New Spring: The Novel #1 The Eye of the World #2 The Great Hunt #3 The Dragon Reborn #4 The Shadow Rising #5 The Fires of Heaven #6 Lord of Chaos #7 A Crown of Swords #8 The Path of Daggers #9 Winter's Heart #10 ...

  • The Wheel of Time, Boxed Set II, Books 4-6: The Shadow Rising, The Fires of Heaven, Lord of Chaos
    The Wheel of Time, Boxed Set II, Books 4-6: The Shadow Rising, The Fires of Heaven, Lord of Chaos
    By Robert Jordan

    Boxed Set contains Mass Market Paperback editions of The Shadow Rising, The Fires of Heaven,and Lord of Chaos, books four through six of Robert Jordan's The Wheel of Time series.

  • Lord of Chaos: Book Six of 'The Wheel of Time'
    Lord of Chaos: Book Six of 'The Wheel of Time'
    By Robert Jordan

    The Wheel of Time® New Spring: The Novel #1 The Eye of the World #2 The Great Hunt #3 The Dragon Reborn #4 The Shadow Rising #5 The Fires of Heaven #6 Lord of Chaos #7 A Crown of Swords #8 The Path of Daggers #9 Winter's Heart #10 ...

  • The Joy of Basketball: An Encyclopedia of the Modern Game
    The Joy of Basketball: An Encyclopedia of the Modern Game
    By Ben Detrick, Andrew Kuo

    And, unlike Nowitzki, Pau Gasol, or Manu Ginóbili, Nash was North American and relatively human-size. Fans and the media gobbled it up. The Suns were annually stymied by the Spurs in the Western Conference playoffs, but the team's ...

  • Do It Tomorrow and Other Secrets of Time Management
    Do It Tomorrow and Other Secrets of Time Management
    By Mark Forster

    In the six years since he wrote the book as he has reached thousands of people through writing, seminars and coaching, he has continued to develop and refine his methods .