A groundbreaking new behavioral model that explains what drives us, and why. From tireless marketers to pandering politicians, the forces of modernity have lulled us into lazy categorizations of people, erasing the natural nuances of being human. We are all now accustomed to being reduced to a demographic—man, woman, black, white, old, young. But while these factors may inform our lived experience, what if there is something more fundamentally important that determines our behavior? Bob Raleigh, founder of PathSight Predictive Science, argues that biological instincts are the most foundational determinants of our behavior. PathSight has pioneered a new model that draws on the latest findings in neuroscience, data science, and behavioral science to classify people in five distinct groups, depending on what they instinctively care about most: nurturing, fairness, loyalty, authority, or purity. Their data, drawn from large-scale studies with over 50,000 participants, show that people who share the same instinctual patterns will engage the world in extremely predictable ways, regardless of age, gender, ethnicity, lifestyle, income, and education. Knowing the impact that instinct has on behavior has all kinds of advantages. You can tailor any communication to make it maximally effective for a particular audience. You can strive to empathize with a person you’ve always found mystifying. And of course, understanding what truly makes you tick is an invaluable step on your journey to self-discovery. In The Search for Why, Bob Raleigh offers the missing link that all the big data in the world can’t deliver.
Rajamani , Sudha , Alexander Vlassov , Seico Benner , Amy Coombs , Felix Olasagasti , and David Deamer . 2008. " Lipid - Assisted Synthesis of RNA - Like Polymers from Mononucleotides . " Origins of Life and Evolution of Biospheres 38 ...
This book tells the surprising history how the very notion of the normal came about, how it shaped us all, often while entrenching oppressive values. Sarah Chaney looks at why we're still asking the internet: Do I have a normal body?
The second scholar , Huang Zongxi , a Zhejiang native whose father had been killed in 1626 on the orders of the eunuch Wei Zhongxian , was a passionate partisan of the Donglin and other reformers . Huang Zongxi fought for years ...
The personal story of Dare Wright, the author of the children's classic The Lonely Doll, recounts her work in modeling and photography before she became a successful author, the tragic loss of her brother in childhood, her ill-fated ...
This nonfiction chapter book makes history exciting and accessible for younger readers and features illustrations, photographs, a map, Common Core connections, and additional Story Behind the Story facts.
But why was that strange skeleton following us? In this book, I tell you everything that happened on that trip, the time we went on The Search for the Missing Bones.
Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before.
A well-written, absorbing depiction of a fascinating school." THE BOSTON GLOBE In 1985, Ari L. Gldman took a year's leave from his job as a religion reporter for THE NEW YORK TIMES and enrolled in the Harvard Divnity School.
Accessible to readers who haven't yet read The Master and His Emissary as well as those who have, this is a fascinating, immensely thought-provoking essay that delves to the very heart of what it means to be human.
In Why Peacocks?, Flynn chronicles his hilarious and heartwarming first year as a peacock owner, from struggling to build a pen to assisting the local bird doctor in surgery to triumphantly watching a peahen lay her first egg.