Tony Proctor's Marketing Management provides a highly accessible & rigorous introduction to the theory & practice of marketing management.
Introduction To Marketing 1 _ 42 2.
This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market ...
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
Irwin, R. L., Lachowetz, T., Cornwell, T. B., and Clark, J. S. (2003). Cause-related sport sponsorship: An assessment of spectator beliefs, attitudes, and behavioral intentions. Sport Marketing Quarterly 12(3): 131–139.
Marketing: Theory and Practice
Theories And Techniques Of Marketing Management
Marketing research: Methodological foundations (12th ed.). Nashville: Earlie Lite Books, Inc. 16. ... Drucker, P. F. (2009). ... Strategic market research: A guide to conducting research that drives businesses (Paperback ed.).
Analytical Approach. This book presents a framework for analyzing recurrent problems in marketing management. Cases and examples illustrate effective marketing principles, strategies, and practices. Multidisciplinary Perspective.
Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of ...