The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
- ISBN-10
- 1984822578
- ISBN-13
- 9781984822574
- Category
- Business & Economics
- Pages
- 304
- Language
- English
- Published
- 2019-09-10
- Publisher
- Currency
- Author
- Jason Harris
Description
WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
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Other editions
-
- 2019-09-12
- 304 pages
- Paperback
- Hachette UK
-
- 2019
- 291 pages
- Paperback
- Broadway Business
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