Story Or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- ISBN-10
- 1984857681
- ISBN-13
- 9781984857682
- Category
- Narration (Rhetoric)
- Pages
- 272
- Language
- English
- Published
- 2021
- Author
- Lisa Cron
Description
"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--
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