Peterson outlines how he became the successful public intellectual he is today. It began when he started answering questions on Quora during his spare time, and his responses became popular. A literary agent contacted him after a radio show, in which he challenged the idea that life is about attaining and being happy. Many years after publishing his first book "Maps of Meaning," he began posting YouTube videos of his lectures online. Humans need positive, group-based value-systems in order to establish order and keep life from becoming chaos and misery. However, these group-centered belief systems inevitably cause conflict with other groups - this is the dilemma we face today. In the West, we are giving up nation-, culture-, and religion-based unities in order to end conflict, but by sacrificing that, we are creating chaos, meaninglessness, and misery in our lives. Peterson's twelve rules are based on questions he answered on Quora. We need a balance of order and chaos, routine and spontaneity, in our lives - we have to walk a straight path between them. Everyone wants the heroism of genuine Being, but it requires responsibility and sacrifice in order to achieve it.