An eye-opening slap in the face for every luxury brand owner or manager As global consciousness rises, one has to question the business model of Old Luxury: Separation, Ego, Elitist. This book takes a look at the status quo of Old Luxury businesses today, how they conduct their business and marketing, and gives insights into a possible new business model for New Luxury, based on awareness, consciousness and purpose. A mind-boggling prediciton of lab grown leather and diamonds, purpose driven businesses, conscious customers and added value to humanity.