Marketing digital
- ISBN-10
- 2340062209
- ISBN-13
- 9782340062207
- Series
- Marketing Digital
- Category
- Business & Economics
- Pages
- 149
- Language
- French
- Published
- 2021-11-23
- Publisher
- Editions Ellipses
- Author
- Arthur de Montmarin
Description
Ce livre est à destination des étudiants, des responsables marketing, marketing digital et communication, mais également des entrepreneurs et dirigeants d’entreprise qui souhaitent utiliser de manière efficace les leviers du marketing digital pour acquérir des clients. Vous y découvrirez les bonnes méthodes à mettre en place tout au long du funnel du marketing digital : acquisition de trafic, conversion prospects et conversion clients. Les pratiques clés du marketing digital comme l’A/B testing, le lead nurturing, le lead scoring, l’inbound marketing ainsi que les outils clés que sont les chatbots, les sites internet et les plateformes publicitaires des réseaux sociaux sont détaillés pour que vous, lecteurs, puissiez facilement les mettre en place afin de développer votre activité.
Get the book
Other editions
-
- 2022-10-29
- 134 pages
- Ebook
- Carlos Betancur Gálvez
-
- 2022-06-15
- - pages
- Paperback
- Saraiva Educação S.A.
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