Summary: The 5 Paths to Persuasion: Review and Analysis of Miller and Williams' Book

Summary: The 5 Paths to Persuasion: Review and Analysis of Miller and Williams' Book
ISBN-10
251102151X
ISBN-13
9782511021514
Category
Business & Economics
Pages
15
Language
English
Published
2014-11-12
Publisher
Primento
Author
BusinessNews Publishing

Description

The must-read summary of Robert Miller and Gary Williams' book: "The 5 Paths to Persuasion: The Art of Selling Your Message". This complete summary of the ideas from Robert Miller and Gary Williams' book "The 5 Paths to Persuasion" shows that there are five types of decision makers: followers, charismatics, skeptics, thinkers and controllers. In their book, the authors explain how knowing this can help revolutionise your business life: knowing how other people make decisions means you can anticipate their concerns and needs, and know how best to persuade them. This summary demonstrates how to easily differentiate between the different types and explains how you can influence each of them. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The 5 Paths to Persuasion" and find out how you can gain the ability to influence the decisions of others.

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