No logo: la tyrannie des marques
- ISBN-10
- 2742737804
- ISBN-13
- 9782742737802
- Series
- No Logo
- Category
- Brand name products
- Pages
- 743
- Language
- French
- Published
- 2002
- Publisher
- Arles [France] : Actes sud
- Author
- Naomi Klein
Description
Etat des lieux de la société de consommation, « No logo » analyse et dénonce les innombrables pratiques d'intrusion des marques au cœur de nos vies quotidiennes et expose les formes de résistance qui se mobilisent aujourd'hui pour combattre leur emprise prédatrice. Un best-seller mondial.
Get the book
Other editions
Similar books
-
Overexposure of a Luxury Brand: Coach Inc.'s Distribution and Image Problem
By Karen Robson, Matthew WilsonCoach Inc. is a luxury fashion brand, primarily known for its women's handbags.
-
浪尖上的宝洁
By 达尔泽尔, 奥利加里欧本书讲述了165年前在美国俄亥俄洲的辛辛那提市,宝洁公司如何开创事业以及公司在这100多年里通过怎样的经营方式 ...
-
P&G品牌行銷密碼
By 戴维斯·戴尔, Davis DyerP&G品牌行銷密碼
-
Light & Natural Cookbook
By Hedi LevineOver 500 easy-to-cook, delicious, light and healthy recipes.
-
The Soul of the Corporation: How to Manage the Identity of Your Company
By Hamid Bouchikhi, John Robert Kimberly"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability.
-
Building Brands Interactively: Transforming Your Business for the Digital Economy
By Stewart Pearson, Sharma J KThe web and new information technologies have transformed the marketplace. It has created new mega-brands and put pressure on even the most solid traditional brand names. This book introduces new business models, structures and practices.
-
Die Integrität von Marke, Ware und Verpackung: Rechtsfragen des Markenartikelvertriebs in Frankreich und Deutschland
By Marc StuckelInternational Business Machines Corp. , Armonk , N.Y. , US Erf : Chow , William Wai - Chung , Tucson , Arizona 85748 , US ; Fennema , Alan August , Tucson , Arizona 85712 , US ; Kadlec , Ronald James , Boca Raton , Fl . 33481 , US G11C ...
-
Buy American: Who Owns what in the United States
By Annette DonohoCumberland Dickinson Salisbury Boston Fitchburg North Adams Taunton Adrian Benton Harbor Cheboygan Escanaba Houghton lonia Iron Mountain Marquette Sault Ste . Marie. KANSAS Atchinson Augusta Atchinson Daily Globe The Advertiser The ...
-
Bringing Products. Services and Brands to Market
By Louis W. Stern, Erin Anderson, Anne T. Coughlan"This book has been compiled as a companion reader to the course 'Products to market' offered by the Department of marketing, University of Otago"--Preface.
-
IMC: Using Advertising and Promotion to Build Brands
By Thomas R. DuncanTECHNOLOGY IN ACTION The Data Gold Mine The full - service brokerage firm Paine Webber learned the value of customer databases when , with the help of its advertising agency , Saatchi & Saatchi , it did a communication audit of its ...