concilier marketing et développement durable Christophe Sempels, Gildas Barbot, Marc Vandercammen. En. conclusion. Moteur d'évolution au sein des entreprises, les marchés publics durables apparaissent également aux yeux des citoyens comme ...
1 15 Introduction Putting Sustainable Development at Work Neha Sharma and Sushmita Singh As the world expands in terms of industrialization , the exploitation of natural environment continues to increase . It is critical to understand ...
And, as every successful businessperson and environmentalist realizes, daily choices create long-term, bottom-line effects.
This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the ...
Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues.
Second, external pull drivers are examined. These are incentives that encourage the forest products industry to change its practices and operate more sustainably.
This book provides valuable insight for those needing tips for communicating greener changes and encouraging responsible behavior throughout the company.