Marketing

Description

Cet ouvrage fournit une synthèse des principaux concepts et techniques utilisés dans le domaine du marketing. Il présente de manière détaillée les composantes de l'analyse de marché, de la stratégie marketing et du marketing-mix. Cette deuxième édition est structurée en 54 fiches et intègre les évolutions récentes du marketing. Les outils examinés sont illustrés à l'aide de nombreux exemples pratiques. L'ouvrage s'adresse principalement aux étudiants des écoles de commerce et des universités (licence, master, BTS, DUT) ainsi qu'aux personnes en formation continue, qui souhaitent maîtriser les aspects fondamentaux du marketing.

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Other editions

• 

  Marketing

  • 2023-09-05
  • - pages
  • Paperback
  • Azhar UL Haque Sario
• 

  Marketing

  • 2022-03-30
  • 784 pages
  • Paperback
  • Oxford University Press
• 

  Marketing: An Introduction, Global Edition

  • 2022-03-28
  • 702 pages
  • Paperback
  • Pearson Higher Ed
• 

  Marketing

  • 2021-07-14
  • 160 pages
  • Ebook
  • Editora FGV

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