Basics Marketing 01: Consumer Behaviour
- ISBN-10
- 2940373841
- ISBN-13
- 9782940373840
- Category
- Business & Economics
- Pages
- 176
- Language
- English
- Published
- 2009-09-01
- Publisher
- AVA Publishing
- Author
- Hayden Noel
Description
Basics Marketing 01: Consumer Behaviour is an accessible, comprehensive and visually inspiring introduction to consumer behaviour and its role in marketing.
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