The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s ...
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field.
Looking at contemporary practices and trends in food and wine tourism, this volume presents destination management planning and marketing initiatives that can be easily adapted and applied to a wider range of wine tourism settings.
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.
2009). The nature and quality of a wine tourism experience is central to the satisfaction and emotional attachment that visitors ... For example, Bruwer and Alant (2009) report that firsttime winery visitors seek novel experiences and ...
Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An ...
This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality.
... the future visitations by tourists . It will also mean that besides promoting the various tour- ist destinations of ... cosmopolitan city , which demonstrates the alliance of the communities of Bengaluru , their aspirations . 66 Karaga ...
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation.
Guide to Best Practices in Tourism and Destination Management