Transforming Organizations: Narrative and Story-Based Approaches
- ISBN-10
- 303017851X
- ISBN-13
- 9783030178512
- Series
- Transforming Organizations
- Category
- Psychology
- Pages
- 301
- Language
- English
- Published
- 2019-05-11
- Publisher
- Springer
- Authors
- Christine Erlach, Jacques Chlopczyk
Description
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Get the book
Other editions
-
- 2018-11-29
- 288 pages
- Ebook
- Bloomsbury Publishing
-
- 2018-11-29
- 288 pages
- Ebook
- Bloomsbury Publishing
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