Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation
- ISBN-10
- 3030489507
- ISBN-13
- 9783030489502
- Category
- Business & Economics
- Pages
- 795
- Language
- English
- Published
- 2020-06-28
- Publisher
- Springer Nature
- Authors
- Francisco J. Martínez-López, Tawfik Jelassi
Description
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Get the book
Other editions
-
- 2015-11-18
- 777 pages
- Paperback
- Pearson Higher Ed
-
- 2005
- 688 pages
- Paperback
- Pearson Education
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