B2B Marketing: A Guidebook for the Classroom to the Boardroom

Description

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  B2B Marketing

  • 2017-12-22
  • 378 pages
  • Ebook
  • Notion Press
• 

  B2B Marketing: A Radically Different Approach for Business-to-business Marketers

  • 2002
  • 226 pages
  • Paperback
  • Financial Times/Prentice Hall

Similar books

• 

  Taxation for Decision Makers, Binder Ready Version

  By Shirley Dennis-Escoffier, Karen A. Fortin

  [LO 8.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...

• 

  Taxation for Decision Makers, 2019 Edition

  By Shirley Dennis-Escoffier, Karen A. Fortin

  [LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...

• 

  Taxation for Decision Makers, 2020

  By Shirley Dennis-Escoffier, Karen A. Fortin

  [LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...

• 

  Keeping House in Lusaka

  By Karen Tranberg Hansen

  1934. Memorandum on the Native Tribes and Tribal Areas of Northern Rhodesia . Lusaka : Government Printer . Timberlake , Michael , ed . 1985.

• 

  Encyclopedia of Community: From the Village to the Virtual World

  By DAVID LEVINSON, KAREN CHRISTENSEN

  Timberlake, L. (1987). Only one Earth. London: BBC Books: Earthscan. Tinker, I. (1987). Street foods: Testing assumptions about informal sector by women and ...

• 

  Taxation for Decision Makers 2006

  By Shirley Dennis-Escoffier, Karen Fortin

  The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $ 4,500,000 . The property has a basis of ...

• 

  Handbook of Organizational Performance: Behavior Analysis and Management

  By William K Redmon, Thomas C Mawhinney, Carl Merle Johnson

  Timberlake (1980, 1984) promulgated a behavioral-regulation analysis of learned performance that emphasizes the importance of behavioral.

• 

  Money and the Rule of Law: Generality and Predictability in Monetary Institutions

  By Peter J. Boettke, Alexander William Salter, Daniel J. Smith

  190; Timberlake 1993, pp. 356–357). By increasing fiscal expenditures, President Carter may have successfully cornered the Fed into delaying tighter ...

• 

  Economic Politics: The Costs of Democracy

  By William R. Keech, William R Keech

  ( Timberlake , 1993 , p . 4 ) The same was true of the second Bank of the United States , which was chartered in 1816. However , under the leadership of ...

• 

  Handbook of Organizational Performance: Behavior Analysis and Management

  By William K Redmon, Thomas C Mawhinney, Carl Merle Johnson

  Schlinger, H. and Blakely, E. (1987). Function-altering effects of ... Timberlake, W. and Allison, J. (1974). Response deprivation: An empirical 48 HANDBOOK ...