Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021
ISBN-10
3030813215
ISBN-13
9783030813215
Category
Business & Economics
Pages
336
Language
English
Published
2021-09-20
Publisher
Springer Nature
Authors
Teresa Sádaba, Nadzeya Kalbaska, Francesca Cominelli

Description

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

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