Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022
- ISBN-10
- 3031065816
- ISBN-13
- 9783031065811
- Series
- Advances in National Brand and Private Label Marketing
- Category
- Business & Economics
- Pages
- 202
- Language
- English
- Published
- 2022-05-27
- Publisher
- Springer Nature
- Authors
- Francisco J. Martínez-López, Marco Ieva, Juan Carlos Gázquez-Abad
Description
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
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Other editions
-
- 2021-05-16
- 145 pages
- Ebook
- Springer Nature
-
- 2020-05-13
- 178 pages
- Ebook
- Springer Nature
-
- 2018-05-29
- 177 pages
- Ebook
- Springer
-
- 2016-06-16
- 161 pages
- Ebook
- Springer
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