The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art

The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art
ISBN-10
3110134918
ISBN-13
9783110134919
Category
Business & Economics
Pages
365
Language
English
Published
1993
Publisher
Walter de Gruyter
Authors
Elizabeth Caldwell Hirschman, Morris B. Holbrook

Description

One application of this viewpoint appears in the approach to literary analysis taken by Lane ( 1961 ) . Following the “ practical criticism ” of Richards ( 1935 ) , Lane ( 1961 : 100 ) calls for the greatest possible denotative ...

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