Multimodal Metaphor

Multimodal Metaphor
ISBN-10
3110205157
ISBN-13
9783110205152
Category
Language Arts & Disciplines
Pages
470
Language
English
Published
2009
Publisher
Walter de Gruyter
Authors
Charles Forceville, Eduardo Urios-Aparisi

Description

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.

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