Marketing Libraries in a Web 2.0 World

Marketing Libraries in a Web 2.0 World
ISBN-10
3110263319
ISBN-13
9783110263312
Category
Language Arts & Disciplines
Pages
161
Language
English
Published
2011
Publisher
Walter de Gruyter
Authors
Réjean Savard, Dinesh K. Gupta

Description

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

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